An Unavoidable Downside to the Tight-Knit Indie World

Author Lila Vale

And I thought politicians were the experts of spin.

Let me start by saying that I love the indie community and I am so happy to be a tiny part of it. There’s really nothing like it, and I owe bits and pieces of any success I see to the awesome people who keep this network alive and thriving. I’ve made friends that I hope to keep for years to come, and I am so grateful for them on a professional as well as a personal level.

So, what’s this all about then?

Well, it kind of has a lot to do with that friend thing. It’s inevitable that when you work so closely with people, you become friends. It’s also inevitable that people who are fond of the twists and drama in fiction might allow some of that to spill into real life — or e-life, more accurately. Common…

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Writing Prompt: Week 9. #specfic

Author Kyle Perkins

Speculative Fiction Emporium Writing Prompt Winner!!!

Congratulations to Jennifer Long for winning this week’s writing prompt in Speculative Fiction Emporium!

PROMPT: “A demon is assigned to follow and terrorize a child, only to find that the child is far more evil than the demon can even comprehend.”

I’ve always been a bit of a klutz, and that’s putting it mildly. I was that awkward girl with the wild frizzy hair, freckles, and long legs. Instead of becoming a super model, all my perfect figure brought me was bruises and scars. I tripped over everything, and sometimes even nothing. That’s what finally caused my demise at the innocent age of eighteen. Yeah, I was that girl who tripped down the subway stairs and tumbled right in front of an oncoming subway. That was just the beginning though. It turns out that there really is a tunnel with a light at the…

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Seraphine’s is LIVE!




Seraphine’s Release Blitz

By Julia Clare and Virginia Johnson

Which room holds your dirty desire?


*There are scenes that may be sensitive to some readers. Please be advised*

Seraphine knows what she wants and will do whatever it takes to claim it as hers. Her inability to love has kept her safe from the heartbreak of her past. After inheriting the motel, she built the most successful brothel in the middle of nowhere. Seraphine’s thrives on the dirty secrets and deadly desires that inhabit the darkest part of humanity. Her motel is the perfect place for sinners to sin and saints to repent. She had everything, until one of her possessions was at risk of being lost.

Ivy ran from her past while doubting her future. When she arrived at Seraphine’s, she had nothing she wanted to remember and everything she wanted to forget. She knew what situations to avoid and when her limits were exceeded. Seraphine kept her protected; safe.

Can Seraphine break the walls down surrounding Ivy? Will Ivy succumb to her expected fate?

What neither of them anticipated was a reservation, one that could destroy them all.

Available on Amazon-



Julia Clare

Julia Clare has been a PA to some of the most amazing and beloved authors. She has also been in the book blogging game for some time now, and she is also the owner of Digital Dirty Girl Book Blog. She has also helped various blogs on many different levels.Now has jumped into the position of author! In her personal life, Julia is a mom to two crazy boys. She lives with her children, her long time love, her super cute husky, Caine, and her pet boa, Dagger. In any spare time she has, Julia dives right into the next great read, watches scary movies, and she loves to rock out! Julia’s love of the literary world goes above and beyond, and you best believe that you can always count on her to get the word out!

Stalk Her Here






Virginia Johnson

Virginia is a mom to two beautiful children and resides in Minnesota. Any spare time is spent watching TV, reading, facebooking and spending time with friends. She’s married to Thai Preyer PA and Mia Sparks, yet owned by Kyle Perkins. *these three run my life*

A love for reading and writing is a new concept for Virginia. Before the Twilight rave and a need to know the ending after Eclipse was released in theaters, Virginia preferred to watch the movie or convince a friend to read the book for her. Needing to know the story of a random homeless man that she encountered on a freeway exit ramp, was the only reason she began writing in the first place. Soulless Nights spawned from the unknown story and a dare from her friends.

She has had the pleasure of working with some of her favorite authors. Street teams, beta reading and cover modeling were what led her to the world of writing.

She currently PA’s for Kyle Perkins and has begun co-writing Humanity’s Ark: Kepler with him.

Currently she has released Soulless Nights and a short story within the anthology Doctrine of Indecency: 18 Coveted Tales of Lust.

Vindicate, Kepler, Freeing Olivia and Soulless Days are current works in progress, soon to be released.

Stalk Her Here






10 things PA’s need to STOP, now!

10 Things PA’s need to stop doing, NOW!

By Julia Clare and Virginia Johnson


We’ve told you before what an actual PA does.

Now there are rules each PA should follow.

Rule #1 – There is no poaching anything but eggs. PA’s can have a tight circle of trust, but it’s easily broken when one goes for another’s job. It is never ok to go behind another’s PA’s back and offer your services. Regardless of if you want to make them teasers, set up takeovers or just be there to toss ideas back and forth; that is not ok. If you want to help them, you approach their PA, you ask them if you can help with something. Show their PA the same respect you would like to receive. Too many cooks in the kitchen spoil the soup.

Rule #2 – The grass isn’t always greener… There are various reasons an author and PA come together. The good matches come from fans of authors, those PA’s that read and enjoy the author’s work and those that truly want to help share their work with everyone. Then there are those that take it because they see it as a stepping stone to a better job. They are the ones that as soon as another job becomes available they jump on it, leaving their previous author hanging because they weren’t the first choice. Unfortunately, karma is a bitch and it won’t take long before that new author figures out your reputation and finds the next great thing.

Rule #3 – Rise up and attack the day, not other people. No one wants to be attacked. No one likes a bully. Just because you are a PA, does not give you the right to attack readers. No one likes hearing someone isn’t a fan of your author. No one wants to hear drama closing in on your author. There are ways to handle this. Take it to the source. Send them a private message; talk it out. What not to do? Go on a rampage and yell, rant and shame readers. Just because they weren’t a fan of something they wrote or the opinions and actions they take, doesn’t mean they won’t like the next thing. If a PA attacks the reader, they just wrote that author off for good. So, while you think you are standing up for your author, you really just alienated a fan forever.



Rule #4 – Sloth– One of the Seven deadly sins – You don’t get to be lazy and a PA. Not only with takeovers and pimping but also in street teams. This is where fans gather to hear from the author, keep up to date on what they are working on and to have fun. You have to keep the group active. The author, unfortunately, writes and can’t play all the time but you can jump in and entertain fans. Whether it is a silly or sexy picture, a quote, anything to keep participation. It’s not ok to simply say, well it’s not active so why bother. Those people will leave and your author hurts because you couldn’t bother to do your job.

Rule #5 – Seek respect, not attention – We work online, however this does not make it ok to do whatever you please. The way to get noticed is by promoting your author; by giving readers something to be excited about. You want to have people coming to you asking when that next book is coming out, or would your author be interested in a spotlight or takeover. What you don’t want to be known for is your ‘woe is me’ post. “I try but I can’t help her.” The message saying, “I just don’t know how to help her, what am I doing wrong?” Then, there is silly questions when people stop paying attention to you. “Don’t you love me most, but I’m your biggest fan, me, me, me, I, I, I.” You aren’t the focus – the author is. Remember your job, if you don’t like not being the center of attention, this may not be the job for you.

Rule #6 – If you have nothing nice to say, Shut up! – Never, under any circumstance, is it ok to talk shit about your author. A PA is the other half of an author empire. There should be a partnership and trust. The amount of bad mouthing is ridiculous! You aren’t doing yourself any favors when you complain about your boss. I can assure you, when someone approaches me and asks for my help finding a PA, you ensured that your name was quickly removed from the list of potential candidates. Also, if your friends have stupid things to say, it is your job as a PA to remove them from the situation. Some of your best friends and family will not share your opinion of your author, but that doesn’t mean it’s ok to allow the behavior of some to occur. Support is support! As soon as you can no longer support your author against your best-friend, you are ready to hand over your 2 weeks’ notice. Don’t be fake as hell – you know you are wrong when allowing this to happen.

Rule #7 – Over ‘authoring’ – “How many authors do you PA for?” Plain and simple… If it takes you 5 minutes to list them, that’s way too many. If you PA for 1 author – you are exclusive to them and their success. 100% of your resources are dedicated to your author. Add another author and they just lost 50% of their PA. Oh… Just wait… Now, add ANOTHER author, another 17% invested in someone else. Mathematically speaking, you may be having fun but you just screwed over 3 authors. 33.3% of the job they need is done. And, don’t get me started on picking your favorite.


Rule #8 – Dick Chasers – *takes deep breath* STOP DICK CHASING!  Ok… Now that I have that out of the way… You are a PA. You signed up for this job and committed yourself to it by saying, “I’ll do it!” Just because a male author, with no idea where to start and a pseudo good looking profile pic, doesn’t mean that it’s an invitation to offer up your services as a PA. Think about who you have committed to. Your author counts on you to be loyal and trustworthy. Most don’t express their feelings about only having 33% of your help, but they feel it and they struggle with how to say something without being selfish or offensive. You, as a PA, agreed to work for them… It’s not their fault that a cuter profile pic showed up out of nowhere.

Rule #9 – First Last PA and this is a 9-5 job– This one is irritating as fuck to those of us that bust our asses off day in and day out. LOL – Who told you this job was easy? 9-5? You kill me when I see this; real tears from laughing so hard. I couldn’t imagine only being a PA from 9-5. This is an #EpicFail for an ambitious author and a reader that needs you. A PA doesn’t get a set schedule unless you want to be replaced. Oh, and yes… you are replaceable if you are limiting your availability. Pimping and promoting doesn’t get a time stamp, it is done during the morning, afternoon and night.

The PA title is a great looking name, isn’t it? The first thing we want to do is change our name to say PA when we are hired by an author. If you are trying to be a PA because it will make you look cool, you are not a PA. A real PA could care less about the title attached to our facebook name.

Rule #10 – Be professional – Every PA in the indie community has a long list of things they have to do. There is never an excuse to miss important events – release parties, spotlights, interviews or cover reveals. This is expected of you by EVERYONE! Show some support.

If you leave an author hanging with a moment’s notice, you deserve to be fired. Actually, you are probably already accepting your inevitable fate, being you can’t even support your author when they need you the most. SMH






Indie Author Struggles are REAL!

Offering help? Don’t be greedy!

I have seen too many times on Facebook the lack of support from others that are fully capable of supporting a ‘new’ author. What does this mean? I am going to explain a few things that I have noticed.

First off – The indie community isn’t a group full of competition, it is a group of authors trying to work hard and achieve the same result. Sure, some are willing to help but they are also willing to charge you a small fortune for ‘help’. This is ridiculous, especially because they are asking for help.

I can’t begin to tell you how many times I have seen an author want to give up because they can’t afford an editor, formatter or cover designer. I understand that there is an income to be made, but if you offer your help to an author, don’t fuck them over.


EXAMPLE – An author on a limited income (aren’t we all) reaches out for help. Maybe you saw a post about the struggle they are going through. YOU make the initiative to reach out to help. YOU uncover the needs are basic; simple really. A simple formatting issue, adding page numbers to a paperback file, merging a series in to a single file or fixing someone else’s disaster.  Either way, YOU reached out. Now, the joke is on the author because YOU are going to charge them hundreds of dollars.

LMAO  *me*

Congratulations!!! You have successfully defeated a fellow indie author. This author just gave up. IF they are ambitious enough, they might reach out to someone else and the probability of them being screwed over, doubles. This is great, right? I mean, you just took one more bit of competition off of the indie market! To the person that can do this with a clean conscience, SHAME ON YOU! How do you sleep at night? I can’t tell you how many times the ‘author’ is lucky enough to stumble upon someone that is willing to help them, genuinely help.

Secondly – Basic formatting is the worst thing for a new author. Most have no idea that this is required and if they do, they don’t do it correctly. The result? Piss poor reviews complaining about something they don’t know how to fix.

You write a book and you edit it yourself, because EDITING IS EXPENSIVE for a new author. Now, before you are ready to post your pride and joy on Amazon, there is a little formatting needed. A LOT of formatting needed if you want a paperback made. This kills me to see authors struggle with this.


EXAMPLE – Formatting is the act of making the file look fantastic on your kindle. This is done to many degrees of AMAZING. For a new author and most authors, simple formatting is all that is required. I have seen some charge hundreds of dollars for this service. Most will cost $50.00 for digital, $100 for paperback. I stopped searching and inquiring there, because this is ridiculous. Does it take work? Yes. Does it take time? Yes. Are you fully capable of doing basic formatting for $20? FUCK YES! Don’t be a greedy bitch. This only irritates the bunch of us that will help anyone that asks. I could’ve made a fortune by now, but that’s not why I do it. I take pride in my work, but I also am proud of a fellow author that is ambitious enough to write and publish a book.

Lastly – Cover designs are not cheap, but they are important. Don’t judge a book by its cover.  I am sure you have heard this before, but I am here to tell you, EVERYONE DOES IT. Readers are drawn to a cover first. The book could be shit, but a great cover means they will buy it. On the other hand, an amazing book could be overlooked by a shitty cover. The trick here is that there are, again, designers that are willing to help you. I know this is hard to believe, but it is true. Most covers cost $60 for digital and $120 for both *averages*. Don’t quote me, I have my resources.


Basically, there is a huge indie world that is constantly struggling. If everyone would reach out to offer assistance rather than force out competition, there would be a fuck-ton less drama in the world most of us live in.

How about this? If you need help with the fun stuff, let me know. Karma is a bitch for the selfish people in the world and there is a pool of people that understand – the struggle is real.